How to use Pardot Marketing Automation & bring your Leads to Revenue
Marketing automation is helping businesses around the world achieve unprecedented success. Findstack.com shows that 51% of companies on average use marketing automation. So how do you get on this trend if you are in the other half? Your answer lies in one of the most popular automation software in the market- Salesforce Pardot Solutions . Pardot is arguably the best platform if you are looking for a B2B marketing automation solution. It helps push prospects down the sales funnel, reducing time wastage on cold leads so that you can focus on hot ones. Its marketing automation technology (connected to the CRM) can help you generate leads and convert them into revenue. Here are a few ways in which it helps to achieve your targeted results. Observing the Grading Pardot grades the potential customers using two metrics—Prospect score & Prospect grade. The former focuses on the actions taken by the prospect and gives a numerical value that lets the user know their levels...