A Comprehensive Guide to SMS Integration with Salesforce
Salesforce has become one of the most preferred CRM software available today. Major businesses count on it to effectively handle day-to-day operations such as Marketing Automation, Data Analytics, Customer Service, and Platform Development applications. It is widely popular for providing businesses with Customer-centric automation such as e-mails, SMS etc. Although email automation is an effective tool for targeting audiences, it requires decent creativity and stand-out factors due to plenty of competitors. Looking for another approach? Short Messaging Services or SMS are making a comeback, and this time much more significantly in the business world. SMS integration is a powerful technique that businesses can use to promote their services or products. Types of Salesforce SMS Integrations There are two common types of Salesforce SMS integrations: 3rd Party Integration and Native Integration. Let us go through these integrations and understand the difference between them: 3r...